Social media is now become an essential part of brands’ marketing mix – many companies have found unique ways to connect with their audience. A really effective way is to create collaborative campaigns with local creatives within the social realm.
Cadillac Canada (@cadillac_canada) approached me with a campaign that focused on the creator and their craft. Giving local artists an opportunity within Canada to build content for their social media platforms.
The story that I was trying to convey was one that resonate with a demographic that lived in the city and carried a very urban lifestyle.
Huge thanks to the great models and creatives from Toronto that made this vision possible, Amira Radwan (@raradwan) and Lucas Chan (@lucvschan).